Macro chips

Macro chips refer to the big economic picture. The ability of companies to respond to changing conditions of the world's聽markets is beared in mind when investors need to regularly re-evulate their holdings.

Where the buines is going in the next few years is very important. Management strength can help in a crisis, but only if managers have earned investor's聽trust.

It seems that companies like Nike Inc. and Coca-Cola Co. understand pretty well this opportunities.

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